WEEK 1
IN THIS SESSION, YOU WILL:
Identify your Core Audience.
Identify your brand’s Pillars of Engagement.
Identify your Platform Identity.
Identify your Content Marketing Strategy.
this session includes
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Defining your Voice
Identify the voice and sound of your platform. Create Pillars of Points of Engagement, Activation and Revelation that will connect with your audience.
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Creating your Content Strategy
Establish a structured plan for content development, focusing on your Pillars and Points. The sound we create should aim directly at your target audience, with key messages.
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Filling your Industry Gap
Identify and address relevant obstacles in your industry and how your platform will fill these gaps.
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Going to Market
Develop a comprehensive social media marketing plan and timeline to ensure a steady flow of content creation and adherence to deadlines.
